Email Marketing & Automation with AI

Course Overview

Despite the rise of social media and instant messaging, email remains the highest ROI marketing channel — delivering an average of $42 for every $1 spent. With the power of AI-driven personalization and automation, email marketing has transformed from static newsletters into dynamic, behavior-based campaigns that engage, convert, and retain customers at scale.

The Email Marketing & Automation with AI Course at ISAC Digital Academy is designed to help learners master email campaign strategy, list building, automation flows, personalization, and analytics while leveraging cutting-edge AI tools to improve performance.

From creating irresistible subject lines to building advanced drip campaigns, this course ensures you become a certified email marketing specialist capable of delivering measurable results for businesses.

Why You Should Do This Course

• 📈 High ROI Channel: Email consistently outperforms social media and paid ads in long-term ROI.

• 🤖 AI Advantage: Learn how AI improves subject lines, personalization, timing, and deliverability.

• 🎯 Automation Power: Save time by setting up workflows that nurture leads and drive conversions automatically.

• 💼 Career Growth: Email specialists, automation experts, and CRM marketers are highly in demand.

• 🚀 Business Impact: Ideal for entrepreneurs and professionals who want to increase sales, retention, and customer engagement.

Prerequisites

• Basic computer and internet knowledge.

• No prior email marketing experience required.

• A willingness to learn marketing automation and CRM workflows.

• Suitable for students, freelancers, marketing professionals, and business owners.

What You’ll Learn (Modules + AI Tools)

1. Introduction to Email Marketing

• History, importance, and relevance in 2025.

• Understanding email ROI vs. other channels.

• AI Tools: ChatGPT (strategy planning), Jasper AI (email copy).

2. Email Marketing Platforms & Setup

• Overview: Mailchimp, HubSpot, ActiveCampaign, Brevo (Sendinblue).

• Setting up accounts and integrations with websites/landing pages.

• AI Tools: GetResponse AI, HubSpot AI.

3. Building & Growing an Email List

• Ethical list-building strategies (lead magnets, opt-ins, gated content).

• Segmentation for targeted messaging.

• AI Tools: OptinMonster AI, ConvertFlow AI, Persado (for optimized CTAs).

4. Email Copywriting & Design

• Crafting subject lines, body content, and CTAs that convert.

• Designing responsive templates.

• AI Tools: Copy.ai, Writesonic, Grammarly AI, Canva AI.

5. Personalization & Dynamic Content

• Behavioral targeting and advanced segmentation.

• Personalized product recommendations.

• AI Tools: Phrasee AI (subject line optimization), Seventh Sense (AI send-time optimization).

6. Automation & Drip Campaigns

• Setting up welcome series, nurture sequences, abandoned cart flows.

• CRM integrations with email workflows.

• AI Tools: ActiveCampaign AI, Klaviyo AI, Mailchimp Customer Journey AI.

7. A/B Testing & Optimization

• Testing subject lines, layouts, send times, CTAs.

• AI Tools: Optimail AI, Instantly.ai.

8. Deliverability & Compliance

• Avoiding spam filters, GDPR & CAN-SPAM compliance.

• AI Tools: GlockApps AI (deliverability testing), ZeroBounce AI (email verification).

9. Email Analytics & Reporting

• Open rates, CTRs, conversions, revenue attribution.

• Using analytics for data-driven decisions.

• AI Tools: Mailchimp AI Insights, HubSpot Reporting AI, PaveAI.

10. Advanced AI in Email Marketing

• Predictive lead scoring, AI-powered recommendations.

• Customer lifecycle automation with AI.

• AI Tools: Salesforce Einstein, Drift Email AI, Morphio AI.

Course Outcomes

By the end of this course, learners will be able to:

• Plan, execute, and optimize email marketing campaigns.

• Use AI-powered tools to improve open rates, CTRs, and conversions.

• Build and manage automated workflows (welcome, cart abandonment, re-engagement).

• Write compelling AI-assisted email copy and designs.

• Track and analyze campaign performance with data-driven insights.

• Apply email marketing skills to freelancing, e-commerce, SaaS, and B2B industries.

• Work confidently as an Email Marketing Specialist, Marketing Automation Expert, or CRM Manager.

Certifications You’ll Receive

Upon successful completion, you will earn:

• ISAC Professional Certificate in Email Marketing & Automation with AI.

• HubSpot Email Marketing Certification.

• Mailchimp Academy Certificate.

• Google Digital Garage – Fundamentals of Digital Marketing (Email Module).

• ActiveCampaign Automation Badge.

✨ This course equips you with end-to-end expertise in email marketing — from strategy to automation — with the added power of AI-driven personalization and analytics.