Google Analytics 4 with Data Driven Marketing

Course Overview

In today’s digital-first economy, data is the driving force behind every marketing decision. Google Analytics 4 (GA4) is Google’s latest analytics platform that provides event-based tracking, predictive insights, and cross-platform measurement for websites and apps.

The GA4 & Data-Driven Marketing Course at ISAC Digital Academy equips learners with the skills to track, analyze, and interpret marketing data to make smarter business decisions. Unlike older analytics approaches, GA4 leverages machine learning and AI-powered insights, making it an essential skill for marketers, analysts, and business owners.

You’ll learn how to set up GA4, configure custom events, analyze user journeys, and connect GA4 data to marketing campaigns for ROI measurement and optimization. The course also integrates AI tools for analytics, visualization, and decision-making, ensuring you can move from raw data to actionable strategies.

Why You Should Do This Course

• 📊 Data is the New Currency: Businesses rely on GA4 for performance tracking and revenue growth.

• 🤖 AI Advantage: Learn how AI tools can analyze large data sets, automate reporting, and predict user behavior.

• 💼 Career Growth: Data-driven roles like Marketing Analyst, Growth Manager, and Digital Strategist are among the most in-demand.

• 🎯 Smarter Decisions: Move beyond guesswork — use GA4 to measure ROI, optimize campaigns, and improve customer experience.

• 🌍 Global Recognition: GA4 certification is valued across industries worldwide.

Prerequisites

• Basic understanding of digital marketing channels.

• No prior analytics experience required (we teach GA4 from scratch).

• Curiosity for numbers, insights, and decision-making.

• Suitable for: Students, Professionals, Freelancers, Entrepreneurs, and Business Owners.

What You’ll Learn (Modules + AI Tools)

1. Introduction to GA4 & Data-Driven Marketing

• Difference between Universal Analytics & GA4.

• Importance of data-driven strategies.

• AI Tools: ChatGPT (explain insights in simple terms), Perplexity AI (data queries).

2. GA4 Setup & Configuration

• Installing GA4 on websites and apps.

• Custom events, enhanced measurements, and goals.

• AI Tools: Tagmate AI (easy GA4 setup), Stape AI (server-side tracking).

3. Event Tracking & Custom Dimensions

• Creating and managing event-based tracking.

• Understanding parameters and user properties.

• AI Tools: Google Tag Manager AI integrations, Elevar AI.

4. User Behavior & Funnel Analysis

• Analyzing customer journeys.

• Identifying drop-off points and optimization opportunities.

• AI Tools: Hotjar AI, Smartlook AI, FullStory AI.

5. Marketing Attribution Models

• First-click, last-click, linear, and data-driven attribution.

• AI-driven attribution insights.

• AI Tools: PaveAI (turns GA4 data into marketing recommendations), Triple Whale AI.

6. Audience Segmentation & Predictive Metrics

• Building audience segments in GA4.

• Using AI-powered predictive metrics (churn, purchase probability).

• AI Tools: GA4 Predictive Insights, Amplitude AI.

7. Reporting & Dashboards

• Custom reports in GA4.

• Data visualization in Google Looker Studio.

• AI Tools: Looker Studio AI Dashboards, Tableau AI, Power BI Copilot.

8. E-commerce Tracking & ROI Measurement

• Tracking transactions, revenue, and LTV.

• Measuring ROAS for campaigns.

• AI Tools: Shopify GA4 AI plugins, Supermetrics AI (for automated reports).

9. Integrating GA4 with Marketing Platforms

• Linking GA4 with Google Ads, Search Console, BigQuery, and CRM tools.

• Automating campaign insights.

• AI Tools: Zapier AI, Segment AI, Funnel.io.

10. AI in Data-Driven Marketing

• Predictive analytics & forecasting.

• Automated recommendations for budget allocation.

• AI Tools: PaveAI, Morphio AI, Datorama AI, Peak AI.

Course Outcomes

After completing this course, you will be able to:

• Set up and configure Google Analytics 4 for websites and apps.

• Track user behavior, events, and funnels to improve conversions.

• Build audience segments and predictive insights using GA4.

• Create custom dashboards & automated reports with AI tools.

• Connect GA4 data to Google Ads & marketing campaigns for ROI tracking.

• Apply AI-driven recommendations to optimize ad spends and strategies.

• Work as a Marketing Analyst, Data Strategist, Growth Marketer, or Analytics Consultant.

Certifications You’ll Receive

Upon completion, you will earn:

• ISAC GA4 & Data-Driven Marketing Certification (Industry Recognized).

• Google Analytics 4 Certification.

• Google Tag Manager Fundamentals Badge.

• Looker Studio Data Visualization Certification.

• HubSpot Data Analytics Badge.

These certifications validate your expertise in data tracking, analytics, and AI-powered marketing, making you highly employable in data-focused roles.

✨ The Google Analytics 4 (GA4) & Data-Driven Marketing Course at ISAC empowers you to transform raw data into clear insights and actionable strategies. With AI tools integrated into your learning, you’ll graduate as a data-driven marketing professional who can deliver measurable business growth.