Performance Marketing & Analytics with AI

Course Overview

Performance Marketing is the backbone of measurable digital growth. Unlike traditional marketing, it focuses on ROI-driven campaigns, where every click, impression, and conversion is tracked and optimized.

The Performance Marketing & Analytics Course at ISAC Digital Academy is designed to make you an expert in data-driven digital advertising. From Google Ads, Meta Ads, and LinkedIn Ads to advanced analytics and AI-powered optimization, this course equips you with the strategic and technical expertise needed to maximize results from paid campaigns.

You’ll learn how to plan, launch, and optimize paid campaigns across multiple platforms, harness AI tools for automation, and use analytics dashboards to track KPIs, conversions, and customer journeys. By the end, you’ll be ready to handle large-scale ad budgets, optimize ROI, and report performance like a pro.

Why You Should Do This Course

• 📊 Data-Driven Expertise: Learn how to use analytics and attribution models to make smarter marketing decisions.

• 🚀 In-Demand Skillset: Companies are actively hiring Performance Marketing Specialists to manage their ad spends effectively.

• 🤖 AI-Powered Learning: Gain hands-on training with AI tools that automate campaign optimization, reporting, and creative generation.

• 💼 Practical Exposure: Work on live ad campaigns and real business case studies.

• 🌍 Career Boost: Open doors to high-paying roles like PPC Specialist, Performance Marketing Manager, Growth Marketer, and Analytics Consultant.

• 🎯 Business Edge: Entrepreneurs and freelancers can scale businesses profitably using paid advertising strategies.

Prerequisites

This course is designed for learners with a basic understanding of digital marketing.

• Familiarity with marketing fundamentals.

• Basic knowledge of web navigation and computers.

• Analytical mindset and willingness to work with data.

• Suitable for: Students, Professionals, Entrepreneurs, Freelancers, and Business Owners.

What You’ll Learn (Modules + AI Tools)

1. Foundations of Performance Marketing

• Understanding performance vs. brand marketing.

• Campaign objectives, KPIs, and ROI frameworks.

• AI Tools: ChatGPT (strategy planning), Perplexity AI (competitive research).

2. Paid Advertising – Google Ads

• Search, Display, Shopping, and Video campaigns.

• Bidding strategies, audience targeting, remarketing.

• AI Tools: Google Ads AI Recommendations, AdCreative.ai, Optmyzr, Albert AI.

3. Paid Social Media Marketing

• Facebook, Instagram, LinkedIn, and TikTok Ads.

• Campaign setup, audience segmentation, funnel building.

• AI Tools: Meta Ads Advantage+ AI, Madgicx, Sprinklr AI, Pencil AI.

4. Conversion Rate Optimization (CRO)

• Landing page design, A/B testing, lead form optimization.

• AI Tools: Unbounce Smart Traffic AI, Instapage AI, Hotjar AI.

5. Retargeting & Remarketing

• Building remarketing audiences.

• Dynamic product ads and behavioral targeting.

• AI Tools: Criteo AI, AdRoll AI, Google Ads Retargeting AI.

6. Attribution & Marketing Analytics

• Multi-touch attribution models.

• Tracking conversions across channels.

• AI Tools: PaveAI (Google Analytics insights), Segment AI, Triple Whale.

7. Google Analytics 4 (GA4) & Data Studio

• Event tracking, funnel analysis, user behavior.

• AI Tools: GA4 Predictive Metrics, Looker Studio AI Dashboards, Tableau AI.

8. AI in Performance Marketing

• Predictive campaign scaling.

• Automated bid and budget optimization.

• AI Tools: Revealbot AI, Morphio AI, Acquisio AI, Phrasee (AI ad copy).

9. Reporting & Insights

• Custom dashboards for performance reporting.

• Translating data into actionable strategies.

• AI Tools: Supermetrics AI, Datorama AI, Zoho Analytics AI.

10. Freelancing, Consulting & Career Building

• Building a portfolio with performance case studies.

• Structuring freelance services & client reporting.

• AI Tools: Notion AI (workflow automation), Fiverr Workspace AI.

Course Outcomes

After completing this course, you will be able to:

• Plan, run, and scale ROI-focused ad campaigns across platforms.

• Use AI tools to automate ad creation, optimization, and reporting.

• Improve conversion rates through CRO and A/B testing.

• Track and analyze customer journeys with GA4 and attribution models.

• Optimize ad spends for maximum profitability.

• Build custom dashboards and present insightful reports.

• Work as a Performance Marketing Specialist, PPC Expert, Growth Marketer, or Analytics Consultant.

Certifications You’ll Receive

Upon completion, you will receive:

• ISAC Performance Marketing & Analytics Certification (Industry Recognized).

• Google Ads Certification.

• Google Analytics 4 Certification.

• Meta (Facebook & Instagram Ads) Certification.

• LinkedIn Ads Certification.

• HubSpot Digital Advertising Badge.

These certifications will validate your expertise in paid campaigns and data-driven marketing, making you stand out to employers and clients.

✨ The Performance Marketing & Analytics Course at ISAC Digital Academy blends advertising strategy, analytics, and AI-powered automation—turning you into a data-driven marketing expert who can confidently deliver measurable results in today’s competitive digital economy.