Social Media Marketing

Course Overview

Social Media is no longer just about likes and shares—it’s the heartbeat of modern business. The Social Media Marketing Course with AI at ISAC Digital Academy is designed to give you the skills, strategies, and tools to create impactful campaigns, grow communities, and drive business results.

This course not only covers organic and paid social media marketing across platforms like Facebook, Instagram, LinkedIn, YouTube, and X (Twitter), but also integrates AI-powered tools that help you design content, write engaging captions, optimize ads, analyze data, and automate repetitive tasks. By combining creativity with technology, you’ll master how to influence audiences and generate measurable ROI.

Why You Should Do This Course

• 🌍 High-Demand Career: Social media marketing is one of the most sought-after digital skills across industries.

• 🤖 AI-Powered Edge: Learn how to use AI tools to create content 5x faster, analyze trends, and optimize campaigns.

• 🎯 All-in-One Learning: Covers organic growth, paid ads, influencer marketing, and analytics.

• 🛠️ Practical Training: Work on live social media accounts, ad campaigns, and AI-driven content workflows.

• 💼 Career Support: Get placement assistance, resume-building, and interview preparation.

• 💡 Entrepreneur & Freelancer Friendly: Learn how to manage client accounts or grow your own brand with AI.

Prerequisites

• No prior experience required—course is beginner-friendly.

• Basic computer and internet skills.

• Creativity, curiosity, and interest in social media platforms.

• Suitable for students, professionals, entrepreneurs, influencers, and freelancers.

What You’ll Learn (Modules + AI Tools)

1. Fundamentals of Social Media Marketing

• Understanding platforms: Facebook, Instagram, LinkedIn, YouTube, and X.

• Building brand presence and customer engagement.

• Tools: ChatGPT for strategy ideas, Canva AI for brand kits.

2. Content Creation & Design with AI

• Writing compelling posts, captions, and hashtags.

• Designing scroll-stopping graphics, videos, and reels.

• Tools: Canva AI, Jasper, Copy.ai, Predis.ai, Pictory.ai, Synthesia (AI video).

3. Social Media Strategy & Planning

• Creating monthly content calendars.

• AI for trend prediction, scheduling, and engagement analysis.

• Tools: Buffer, Hootsuite, Later AI, Publer AI, Lately.ai.

4. Paid Social Media Advertising

• Running Facebook, Instagram, LinkedIn & YouTube Ads.

• AI for A/B testing, ad copy, and audience targeting.

• Tools: Meta Advantage+, AdCreative.ai, Smartly.io, Writesonic.

5. Influencer & Community Marketing

• Finding the right influencers and collaborators.

• Using AI to analyze engagement and authenticity.

• Tools: Upfluence, Modash, HypeAuditor.

6. Social Media Analytics & Reporting

• Measuring KPIs, conversions, and ROI.

• Using AI to interpret data and create automated reports.

• Tools: Google Analytics 4 (GA4), Meta Insights, Social Blade, PaveAI.

7. AI in Video & Reel Marketing

• Creating AI-generated reels, shorts, and YouTube videos.

• Personalizing content with avatars and voiceovers.

• Tools: RunwayML, InVideo, Pictory.ai, Synthesia, Descript.

8. Automation & Chatbots in Social Media

• AI-driven customer support and lead generation.

• Automating replies, DMs, and conversations.

• Tools: ManyChat, Tidio, MobileMonkey, Drift AI.

9. Building a Freelance or Business Career in SMM

• Pricing services, managing clients, and building a portfolio.

• AI for proposals, contracts, and client reporting.

• Tools: Fiverr Workspace AI, Notion AI, ChatGPT.

Course Outcomes

By the end of this course, you will:

• Create and manage professional social media profiles and pages.

• Design engaging AI-assisted creatives, posts, and videos.

• Run high-converting ad campaigns across social platforms.

• Build content calendars using AI-powered planning tools.

• Analyze performance and generate automated reports with insights.

• Implement chatbots and automation for engagement and lead generation.

• Establish yourself as a Social Media Manager, Content Strategist, Paid Ads Specialist, or Freelancer.

• Build your personal brand or grow your own business online.

Certifications You’ll Receive

Upon completion, you will be awarded:

• ISAC Social Media Marketing Certification (with AI Specialization)

• Meta (Facebook & Instagram) Blueprint Certification

• LinkedIn Marketing Certification

• Google Analytics 4 Certification

• Canva Design Certification (AI Tools)

These certifications boost your credibility and make you highly employable in global markets.

✨ With ISAC’s Social Media Marketing Course powered by AI, you won’t just learn how to post—you’ll learn how to strategize, monetize, and automate social media to drive real business success.